Publishing to App Store
We help publish your iOS application to the App Store. Successful Apple review every time.
Publish Your AppAbout App Store Publication
App Store is the only official app store for iPhone and iPad with an audience of more than a billion active users. Apple is known for strict moderation: about 40% of apps are rejected on the first submission. We know all Apple requirements and help pass review on the first try, avoiding lengthy rounds of corrections. Our experience publishing dozens of apps lets us anticipate and eliminate potential problems in advance.
To publish on the App Store you need an Apple Developer Program account. This is an annual $99 subscription for individuals or $299 for organizations. We help choose the right account type, pass D-U-N-S verification for organizations, configure certificates and provisioning profiles. These cryptographic certificates sign the application and confirm its authorship—without them publication is impossible.
App Store Connect—the app management console—requires careful completion. We create screenshots for all iPhone and iPad screen sizes at the exact resolutions Apple requires. We write localized descriptions, select categories, configure search keywords. We fill in the App Privacy questionnaire now displayed on the app page. If the app has paid features, we configure In-App Purchases and subscriptions.
Before submitting for review we conduct beta testing through TestFlight—Apple's official platform. This allows testing on real devices with up to 10,000 testers, collecting feedback, and fixing bugs. TestFlight also helps identify compatibility issues with various iOS versions and device models. Beta versions undergo simplified moderation, speeding up the testing cycle.
App Review—Apple's moderation process—usually takes 24–48 hours, but can take longer if problems are found. Typical rejection reasons: bugs and crashes, incomplete functionality, design guideline violations, privacy issues, misleading metadata. We check the app against Apple's checklist before submission. If we receive a rejection, we quickly analyze the causes, make corrections, and resubmit. After successful publication we help with review monitoring, analytics, and update planning.
History of App Store
App Store history is inseparable from the revolution iPhone created in 2007. In the first year of iPhone's existence apps were created only by Apple—third-party developers could only make web apps. But Steve Jobs quickly saw the potential of an open ecosystem: on July 10, 2008 the App Store launched with 500 apps. In the first weekend 10 million apps were downloaded, and by month's end 60 million. A new era of mobile development was born.
The early years of App Store (2008–2011) were characterized by a "gold rush." Simple apps could earn millions: the iFart game earned $40,000 in its first two weeks, and Angry Birds became a cultural phenomenon. The first mobile development studios appeared, programmers massively switched to iOS. Apple introduced strict App Review moderation, filtering out low-quality and unsafe apps, creating an atmosphere of trust for users.
With the iPad launch in 2010 and iPhone 4 with Retina display, development requirements became more complex. Apps needed to support different screen sizes and resolutions. In 2011 Apple introduced iCloud. Newsstand gave publishers a new distribution channel. In-App Purchases opened the freemium model, changing the entire industry. By 2012 the App Store had 650,000 apps.
The transition to Swift in 2014 and the arrival of Apple Watch in 2015 expanded developer capabilities. App Store gained new categories: watchOS apps, later tvOS. The subscription model became dominant for service apps. Apple introduced Search Ads. App Store Optimization (ASO) became a separate marketing discipline. By 2018 the store had more than 2 million apps.
The modern App Store (2020s) is a mature ecosystem with strict rules and intense competition. Apple strengthened privacy requirements: App Tracking Transparency made apps request permission for tracking. The App Store Small Business Program lowered the commission to 15% for developers with revenue under a million dollars. Today the App Store has over 1.8 million apps, annual revenue exceeds $85 billion, and strict moderation remains the platform's hallmark.
What's Included
- Apple Developer account creation
- App preparation for review
- App Store Connect setup
- Screenshots for all devices
- Subscription and In-App Purchase setup
- Passing App Review
- ASO optimization
- TestFlight beta testing