CRM Systems
We develop CRM systems tailored to your business processes. Customer management, sales, and communications in one place.
Discuss Your ProjectAbout CRM Development
CRM (Customer Relationship Management) is a system that helps businesses organize their client database, automate sales, and improve communication efficiency. Unlike off-the-shelf solutions, a custom CRM is built for your specific business processes, accounts for industry specifics, and integrates with tools you already use.
The central element of a CRM is a unified client database with complete interaction history. Every contact, call, email, and meeting is recorded in the client card. Managers see the full relationship history and can personalize communication. Client segmentation by various criteria (status, source, activity, purchase amount) enables targeted marketing campaigns.
The sales pipeline visualizes the client journey from first contact to deal closure. Configurable pipeline stages reflect your real sales process. Automatic actions at each stage (sending emails, creating tasks, notifications) speed up lead processing. Pipeline analytics reveals bottlenecks: where clients are lost, which stages take too long, which managers perform best.
Communication channel integration brings all client touchpoints together. We connect corporate email—incoming messages are automatically linked to client cards, outgoing are sent directly from the CRM with open tracking. We integrate IP telephony: calls are recorded, history is available in the client card, a pop-up card on an incoming call shows client information. We connect messengers: Telegram, WhatsApp, website chat.
Reporting and analytics help make management decisions based on data. Real-time dashboards show key metrics: deal count, conversion, revenue, manager activity. Detailed reports analyze acquisition channel effectiveness, decline reasons, sales dynamics. A mobile app allows CRM work on the go: viewing client info, creating tasks, recording meeting outcomes.
History of CRM
CRM history began long before computers—entrepreneurs kept client card files for centuries, recording preferences and purchase history. The first digital client tracking systems appeared in the 1980s using spreadsheets and databases. In 1986 ACT! released the first commercial contact management program, considered the ancestor of modern CRM.
The 1990s brought the concept of "customer relationship management" as a business philosophy. In 1993 Tom Siebel founded Siebel Systems, which became the corporate CRM market leader. These systems were expensive (millions of dollars), required lengthy implementation, but offered comprehensive sales, marketing, and service automation. Only large corporations could afford them.
The revolution came in 1999 when Salesforce launched the first cloud CRM. Instead of expensive licenses and servers, companies paid a monthly subscription and worked through a browser. The SaaS model democratized CRM: now even small businesses could use professional sales tools. By the mid-2000s dozens of cloud CRMs appeared: Zoho (2005), HubSpot (2006), Pipedrive (2010).
The 2010s saw CRM integration and specialization. Social networks, messengers, and email became new communication channels—CRMs learned to aggregate them into a single interface. "Vertical CRM"—solutions for specific industries (real estate, education, healthcare)—emerged. Mobile apps enabled CRM work in the field. AI began helping with predictive analytics, lead scoring, and next-action recommendations.
Modern CRM is the hub for all client relationships. Integration with thousands of apps via APIs creates a unified ecosystem. Automation based on triggers and workflows handles routine tasks without human involvement. AI analyzes conversations, predicts deal probability, and recommends optimal call times. From a simple contact database, CRM has evolved into an intelligent platform defining business success in the customer-centric era.
CRM Capabilities
- Customer management
- Sales pipeline
- Tasks and reminders
- Email integration
- Telephony (SIP)
- Reports and analytics
- Mobile application
- Accounting integration